The Archives

Everything I've written about realted to "marketing"

1. I dislike the new Walmart logo

   Tuesday, July 1st, 2008 | 18 Comments

   The new Walmart logo has a Kmart and Payless visual feel to it; a sense of cheapness. Not the low price type of cheapness; but the sticky floor, strange smell, unkempt employee type of cheapness.

2. The Social Media Expert Plague

   Friday, April 4th, 2008 | 10 Comments

   Social Media is not about exposure, it is not about easily accessing of information … those are things that are about the web in general.

3. DC Startup Weekend Logo

   Tuesday, October 9th, 2007 | 7 Comments

   The weekend of October 26th through 28th I will be participating in DC Startup Weekend. I have strong concerns about the potential chaos but am still extremely excited — I love anything that brings this community together to try and bring great ideas to life! However, it looks as though my participation has begun a […]

4. Your last impression is as important as your first

   Wednesday, April 11th, 2007 | No Responses

   The most important thing next to your first impression is your last. It is well known to many of us that making good first impressions are crucial in laying the foundation for any relationship – a successful business relationship being no exception. However, many of us put so much attention and focus on making a […]

5. “Viral Marketing” is your Buzz Word of the year

   Wednesday, March 21st, 2007 | 3 Comments

   Online “Viral Marketing” is the buzz word of the year! Last year we couldn’t get enough of “User Experience” and the year before that “SEO” was all the rage. While many of us trying to innovate the industry laugh at these buzz words of yesterday – we need pay attention. Whether you work for yourself […]

6. Scrabble Marketing

   Wednesday, February 1st, 2006 | 6 Comments

   My experience with how a board game, Scrabble, can revolutionize your branding and product naming strategy sessions. It’s a fun, exciting and productive method for idea generation.

7. Search Engine Optimization [Part Three] - SEO Quick Strategy

   Tuesday, January 31st, 2006 | One Response

   The motive of search engine optimization and submission is to attract targeted traffic by attaining very high positions in the search results. This can be done by using the most appropriate keywords relevant to the content of a website.

8. Search Engine Optimization [Part Two] - How Search Engines Work

   Tuesday, January 31st, 2006 | No Responses

   Search engines are the key to finding specific information on the vast expanse of the World Wide Web. Without the use of sophisticated search engines, it would be virtually impossible to locate anything on the Web without knowing a specific URL, especially as the Internet grows exponentially every day. But do you know how search […]

9. Search Engine Optimization [Part One] - Introduction

   Tuesday, January 31st, 2006 | One Response

   Search engine optimization, SEO, is about creating a website in such a way that it will appear higher in the search rankings. A website that’s optimized for search engines can reap huge benefits on to the website and ultimately the core business.