The Archives

Everything I've written about realted to "brand"

  1. I dislike the new Walmart logo

    Tuesday, July 1st, 2008 | 18 Comments

    The new Walmart logo has a Kmart and Payless visual feel to it; a sense of cheapness. Not the low price type of cheapness; but the sticky floor, strange smell, unkempt employee type of cheapness.

Curious about the redesign? It's more of a design satire then a reflection of personal taste: Read More