Your last impression is as important as your first

The most important thing next to your first impression is your last. It is well known to many of us that making good first impressions are crucial in laying the foundation for any relationship – a successful business relationship being no exception. However, many of us put so much attention and focus on making a good first impression we often forget or simply ignore the importance of our last impression.

Getting the client in the door can sometimes feel like the hardest part of running a business – but keeping that client happy and maintaining a healthy and active relationship with your client is truly where the work and art of running a successful business lies. While the statistic seems to fluctuate every time I reference it, it is said to be 10 times harder to obtain a new client than it is to keep an existing one. So, keep your clients happy or you will have to work 10 times as hard to replace them. It is that last impression that will act as that vital metric in determining the client’s lasting impression of your organization.

The full article is on nclud’s Sketchbook